Goodland Capital

April 10, 2025

Borrower Analysis: Proving You're a Good Risk

Understand how private lenders evaluate borrowers through net asset position, income and cash flow, credit history, and industry experience, helping you effectively showcase your strengths and successfully secure loans.

Green sprouts growing from stacks of coins in soil, symbolizing financial growth for borrowers with imperfect credit

Beyond Credit Scores: How Private Lenders Evaluate You as a Borrower

Traditional banks often rely heavily on credit scores and debt-to-income ratios when assessing loan applications. However, private lenders, such as non-bank institutions, adopt a more comprehensive approach, considering aspects like your net asset position, business experience, and overall financial conduct. Understanding how private lenders assess borrowers can help you highlight your strengths effectively and proactively address potential concerns, especially if conventional metrics don't fully capture your financial health.

What Makes a Strong Borrower Profile?

Private lenders assess borrowers across several crucial dimensions:

1. Net Asset Position

Your overall financial strength extends beyond just income. Private lenders evaluate the diversity and liquidity of your assets, such as real estate, business interests, and investments. Assets that can be quickly converted into cash, such as residential or commercial properties in prime locations, significantly improve your risk profile.

2. Income and Cash Flow

Consistent and sufficient cash flow is critical. Private lenders closely examine the stability of your income streams—be it business revenue, rental income, or investment returns. Demonstrating that your ongoing income comfortably covers loan repayments enhances your borrowing prospects.

3. Credit History and Financial Conduct

Private lenders consider your overall financial management, including payment histories on existing loans, management of tax obligations, and the status of supplier relationships. While private lenders offer more flexibility than traditional banks, they still value responsible financial conduct. Temporary issues clearly explained and actively resolved are treated differently than chronic financial mismanagement.

4. Industry Experience and Track Record

Expertise relevant to your loan purpose greatly impacts lender confidence. A solid history of successfully completed projects or substantial business experience significantly mitigates perceived risks. For example, experienced developers or business owners with proven track records generally face smoother loan approvals even if other financial metrics are tight.

Case Study: Financial Strength Overcomes Temporary Challenges

A Darlinghurst boarding house owner needed $1.5 million to clear outstanding tax debts, preventing refinancing through traditional banks. Despite temporary liquidity issues, the borrower's strong asset base (net assets of $20.4 million) and robust monthly rental income ($33,000) comfortably covered interest payments. Addressing the tax issue directly with loan proceeds made this an attractive opportunity for private lenders.

Case Study: When Experience Matters More Than Financials

In another instance, a developer sought funding for a subdivision project in St Ives, aiming for an 80% loan-to-value ratio (LVR). Although this ratio represented a higher risk compared to typical lending criteria, the lender placed significant emphasis on the borrower's extensive experience and strong track record in completing similar subdivision projects successfully. Their thorough understanding of local market conditions, zoning regulations, and established processes for managing construction and development risks provided confidence to the lender, demonstrating how industry-specific expertise can effectively mitigate financial risks.

Three Key Takeaways for Borrower Preparation

1. Proactively Address Financial Issues

Clearly outline solutions for any existing financial challenges, demonstrating active problem-solving to lenders.

2. Showcase Your Expertise

Present a detailed portfolio of past successes and industry experience, including testimonials and tangible results.

3. Comprehensive Asset Documentation

Provide detailed asset and liability statements with supporting documents, including property valuations and investment statements, to build lender confidence.

Private lenders like Goodland are particularly advantageous for borrowers who need swift, flexible financial solutions but face limitations from traditional banks. Leveraging Goodland's strengths—such as quick loan settlements, tailored loan terms, and a strong ethical lending practice—can help businesses overcome immediate funding needs and seize timely opportunities.